Wednesday, September 19, 2007

Eating Well

Lunch With Alice Waters, Food Revolutionary

Evan Sung for The New York Times

TOP PICK Alice Waters, at the Union Square Greenmarket, wants to bring her message to novice cooks.

Published: September 19, 2007

WHEN Alice Waters is coming over to cook lunch, the first thing you do is look around your house and think, I live in a dump.

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Related

Recipe: Warm Olives (September 19, 2007)

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Times Topic: Alice Waters
Diner's Journal: Special Post

Diner's JournalAlice Waters responds to readers' comments about Farm Aid in her first blog post.

Evan Sung for The New York Times

Evan Sung for The New York Times

GATHERER Alice Waters selected food from the Union Square Greenmarket.

Evan Sung for The New York Times

With the food from the Union Square Greenmarket she made a compote of fruit.

Then you take an inventory of the pantry. The bottles of Greek and Portuguese olive oil, once a point of pride, suddenly seem inadequate. And should you hide the box of Kellogg’s Raisin Bran and jettison those two cans of Diet Pepsi?

At the end of the afternoon, when the last peach was peeled and my kitchen was stacked with dirty pots, it didn’t really matter. Ms. Waters was either too polite or too distracted to mention what was in my cupboard. It turns out she travels with her own olive oil, anyway. And homemade vinegar. And salt-packed capers.

Ms. Waters had agreed to spend a hot September day shopping with me at the Union Square Greenmarket and schlepping back to my first-floor apartment in brownstone Brooklyn to make lunch.

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The menu was dictated by two things: the market’s offerings and the recipes in her forthcoming book, “The Art of Simple Food: Notes, Lessons and Recipes From a Delicious Revolution” (Clarkson Potter, October).

The book is more to Ms. Waters than an instructional guide. It is her attempt, through recipes, to save the American food supply. She wrote it because she still believes a plate of delicious food can change everything.

“We’re trying to educate young people and show them how to use that lens of ingredients as a way to change their lives,” she said. “Otherwise, it would be just another cookbook.”

The book is Ms. Waters’s ninth since she started Chez Panisse restaurant in Berkeley, Calif., 36 years ago. Unlike the others, the new book does not use the name of the restaurant. It reads more like an organic “Joy of Cooking,” designed to instruct novices on how to make a perfect vinaigrette but also intended to be as essential to experienced cooks as the final Harry Potter installment was to 12-year-olds.

“Food can be very transformational and it can be more than just about a dish,” she said. “That’s what happened to me when I first went to France. I fell in love. And if you fall in love, well, then everything is easy.”

(Currently, Ms. Waters is not in love, though she longs for “a good pal to be in the world with.”)

By all measures, Ms. Waters should be relaxing at this point in her life. She is 63. She has held court with princes and presidents. A year ago, with some prodding from her partners at the restaurant, she pulled back from the daily work at Chez Panisse. Now she is trying to become better at leveraging her role as the high priestess of the local, sustainable food revolution.

Although she is enthusiastically mocked in some circles for the impossible goals she articulates in a wispy cadence, chefs who once sniffed that her methods were more about shopping than cooking now agree that the heart of great food is selecting the best ingredients.

So why does Ms. Waters still seem so restless, so unsatisfied, so unrelentingly demanding that she can’t show up at someone’s house and trust that they might have the right olive oil?

Because true, radical change — a country full of people who eat food that is good for them, good for the people who grow it and good for the earth — is simply not coming fast enough.

She is dismayed by the presidential candidates and said she has vowed not to vote for anyone who does not talk about the awful state of the food system.

Her pioneering Edible Schoolyard project, in which schoolchildren grow their own lunch and teachers use gardens for science lessons and recipes for social studies, is thriving in Berkeley, has been planted in New Orleans and may expand to Pittsburgh and Brooklyn. But in more than a decade the concept has not permeated the nation’s thinking on education.

Although many school districts are trying to improve the food they offer, the results have been unsatisfying, she said. It’s useless to coat frozen chicken nuggets with whole-wheat bread crumbs and fill vending machines with diet soda. Only a complete and radical reform will do, and it must be led by the president of the United States.

“These are little Band-Aids,” she said. “The whole body is bleeding and we must stop it. We simply must.”

A revolution in how we eat means respecting food and the people who produce it, she said. In her world, every aspect of this revolution, be it related to agricultural policy, the environment or obesity, must begin with a plate of lovely, locally produced food and work backward from there.

She’s also concerned about whether the Slow Food organization, which began with protests of a McDonald’s in Rome, will ever become as influential here as it has been in Europe. Although she has helped the United States organization grow to 171 chapters since its inception in 2000, she would like Slow Food and the concept of eco-gastronomy to be as much a part of the political discussion as foreign policy.

Earlier this year Ms. Waters announced an ambitious gathering called Slow Food Nation, planned for next May in San Francisco. She wanted it to be the Woodstock of food, drawing people from around the country. Slow Foodies would erect architect-designed street restaurants and green kitchens serving low-cost food. There would be a film festival and, if all went well, the dedication of a wholesale sustainable farmers’ market on a city pier.

Much of the work of raising the estimated $5 million budget fell to Ms. Waters, who is not great at it. And like many of her visions, it ran up against the reality-based system under which much of the world operates. So, earlier this month, the Slow Food organization decided to do a little less.

“We all looked at each other and said, Why don’t we just do a picnic?” Ms. Waters said.

That kind of compromise — a word she hates — is rare.

“I am an optimist of the first order,” she said. “I just got dipped in Berkeley in 1964 and I believe.” Of course, now she envisions a national picnic, maybe, with a blanket that stretches across the country. (The Slow Food organizers who will be doing the work are scheduled to meet this week to determine exactly what the public event will look like.)

Ruth Reichl, the editor of Gourmet, said the remarkable thing about Alice Waters is that she simply doesn’t stop: “She’s relentless in that way revolutionaries are.”

Ms. Waters’s biggest flaw, Ms. Reichl said, is that she doesn’t always take advantage of her strength and that she still operates in an old-fashioned, Berkeley kind of way. For example, Ms. Waters wants Farm Aid to hold a concert in San Francisco, working with Slow Food. To help make that happen, she mailed a handwritten note to Willie Nelson’s wife, Annie.

“She is a major power who still operates in a lovely, minor way,” Ms. Reichl said.

Which is probably why she was in my kitchen, stumping for her book like a first-time author.

The book is deceptively simple. As she writes, “Good cooking is no mystery.” Most recipes seem to be built on salt, black pepper, olive oil, fresh herbs and garlic. But they have to be specific kinds, like chunky gray sea salt for boiling water. “If you are not buying the right ingredients, this is going to taste like any other food,” she said.

The attention to detail is maddening and enlightening. She offers lovely notes on cooking eggs, and her passage on serving fruit for dessert is so thoughtful and useful it reads like gospel. She devotes a page and a half to making bread crumbs properly.

But in parts of the book she veers past purity to madness. Halfway into a recipe for gazpacho, while soaking ancho chili, grating tomatoes and mashing it all in a mortar and pestle, you start to look at the blender with longing.

Ms. Waters doesn’t like machines much, although she is partial to the toaster oven. She doesn’t use a computer and has only cursory knowledge of her cellphone. She wrote the book largely by dictating her notes to Fritz Streiff, her longtime co-writer, and collaborated with Kelsie Kerr, who has cooked at Chez Panisse, and Patricia Curtan, who also illustrated the book.

But she knows almost all the recipes by heart, which made it easy to figure out lunch.

Walking through the Greenmarket with her is an exercise in excess. She has never met a fresh herb she didn’t like, and I still have plenty of hyssop in my refrigerator to prove it.

Her good friend Doug Hamilton, a film director and producer, came along to help carry our reusable cloth shopping bags. He was a godsend. When you visit farmers with Alice Waters, you come home with a lot of stuff.

Farmers kept trying to give her baskets of food, but she insisted on paying because she believes contributing money to family farmers is a moral obligation. (In this case, The New York Times paid for everything.)

People literally started shaking when they realized they were shopping next to Alice Waters. When she offered to visit the Queen’s Hideaway, a homestyle restaurant in Greenpoint, Brooklyn, the owner, Liza Queen, waved her off, already nervous at the thought of it.

“Please don’t,” Ms. Queen said. “If you come in, we’d probably lose it.”

Back at my place Ms. Waters insisted we unpack and spread out everything on the dining room table, to take stock of what we had and to make a plan. It took almost every dish, basket and bowl I had.

Ms. Waters just sat with it all for a while. When things become discouraging, she said, she dreams of escaping to Sicily to sell produce from a little table that might look just like this one. Then she called her daughter, Fanny Singer, to tell her how pretty it all looked.

Once that was over, we got down to cooking.

Ms. Waters may not call herself a chef, but the girl can cook. She quickly pared small, late-summer artichokes and braised them in olive oil, thyme and water. She simmered sausage-shaped La Ratte potatoes and blanched three kinds of beans.

She threw the eggs into a strainer, then submerged them in the blanching pot, timing it so beautifully that the yolks just barely hung together when we sliced them open.

We warmed some olives with chili, olive oil and garlic while she got busy whisking her own personal stash of olive oil into what would become the centerpiece of the meal, an aioli made with garlic she smashed with salt in my mortar and pestle.

Truthfully, she’s a little messy in the kitchen. She’s firm, too. She chastised me for not having a spider to dip out the blanched vegetables. And she made me start a compost bucket, even though I have precious little dirt around my patio and a continuing battle with thuglike squirrels.

What ended up on the table was a platter of vegetables and eggs with heirloom tomatoes she deemed way too watery, all to be dipped into a big bowl of that glimmering green aioli. We heated some olive bread in the toaster oven and brought out a little plate of lemon cucumbers Mr. Hamilton had cut up.

It was a simple and beautiful thing.

Then she got up, sliced some peaches into a bowl with perfect late-season strawberries and blueberries she said reminded her of times she spent as a child in Maine. Over it all, she poured a syrup made by cooking down sugar, water and golden raspberries.

It was a hot day, so we headed into the air-conditioning to drink lemon verbena and mint tisane. She was sweaty, splattered and, she told me, quite happy to have been surrounded by good food all day. Because that’s how change starts.

“This kind of little gathering in the backyard is what reinforces our dedication,” she said. “That we can do something simply and easily with an unlikely group of people and all be in the same place because of the food on the table is how it happens.”

Her literary agent and her book editor eventually picked her up. I went to the back porch, ignored my urge to crack open a Diet Pepsi, and tried to figure out where I was going to put the compost pile.



What's On My Other Blogs today: (click blog name to go there) = / 1.3rd Eye Blog / 2. Favorites Blog/ 3. Vita Excolatur (Living Well ...) Blog/ 4. Humor Me Blog/ 5. News and Current Events Blog/ 6. Consider This ... Blog/ 7. Consumer Warnings Blog/ 8. New Orleans Pentimento Blog/ 9. We Constant Gardeners Blog/ 10. Chaillot Family Blog/

Saturday, September 15, 2007

Beatles Songs Movie

Movie Review

Across the Universe (2007)

Across the Universe

Evan Rachel Wood is Lucy, and Jim Sturgess plays Jude in Julie Taymor’s “Across the Universe.”

September 14, 2007

Lovers in the ’60s Take a Magical Mystery Tour

Published: September 14, 2007

From its first moments, when a solitary dreamer on a beach turns to the camera and sings, unaccompanied, the opening lines of the Beatles’ song “Girl,” Julie Taymor’s ’60s musical fantasia, “Across the Universe,” reveals its intention to use the Beatles’ catalog to tell two stories at once, one personal, the other generational. That young man, Jude (Jim Sturgess), is a cheeky Liverpool dockworker with a twinkle in his eye. He quickly emerges as a winsome vocal composite of John Lennon and Paul McCartney, with a personality to match.

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From here the movie only gets better. Somewhere around its midpoint, “Across the Universe” captured my heart, and I realized that falling in love with a movie is like falling in love with another person. Imperfections, however glaring, become endearing quirks once you’ve tumbled.

That surrender is the kind of commitment that Ms. Taymor, a true believer in the magic of art, asks of an audience. And as the movie intensifies, and she brings in a fantastic array of puppets, masks and synergistic effects, you may find yourself in a heightened emotional state, even as you realize that what you’re seeing is unadulterated white, middle-class baby boomer nostalgia.

This risky hybrid of long-form music video and movie musical with clearly drawn characters tells the story of Jude’s star-crossed love affair with Lucy (Evan Rachel Wood), a girl from upper-crust East Coast suburbia. It follows the couple as they are swept up and come apart in the evolving counterculture of left-wing politics, sex, drugs and rock ’n’ roll.

The story, briefly: Jude, visiting the United States in search of his long-lost father, meets Lucy through her brother, Max (Joe Anderson), a student at Princeton, where the father is discovered working as a janitor. Max takes Jude home to his stuffy family for Thanksgiving, during which Max shocks his parents by announcing that he is dropping out of college. He and Jude drive to New York and settle in a sprawling East Village tenement and are soon joined by Lucy.

Their landlady, Sadie (Dana Fuchs, who played Janis Joplin in the Off Broadway show “Love, Janis”), is the movie’s resident earth mother. An aspiring rock singer, she sounds like a warmer, more controlled Joplin. Her triumphal “Why Don’t We Do It in the Road?” announces Lucy’s arrival in New York, and later in the movie, her voice hoarsely shouting “Helter Skelter” rises above the mob during a Columbia University riot at which Jude is arrested.

Rounding out the bohemian household are Jo-Jo (Martin Luther McCoy), a guitarist who arrives from Detroit by Greyhound after his younger brother’s death in the Detroit riots, and Prudence (T.V. Carpio), an Asian-American lesbian cheerleader who hitchhikes to New York from Dayton, Ohio, and (in a joke on a Beatles song title) crashes into the house through the bathroom window.

Jo-Jo, who suggests a softened Jimi Hendrix, becomes Sadie’s on-again-off-again boyfriend and sometime lead guitarist. Prudence, who early in the film sings “I Want to Hold Your Hand” while gazing wistfully from afar at a blond cheerleader, develops a secret crush on Sadie. While Jude embraces art, Lucy, who lost her first boyfriend in Vietnam, gravitates toward antiwar activism after Max receives his draft notice and reluctantly leaves to fight in the war.

If the young lovers are familiar ’60s archetypes, the actors’ natural performances and the easy, colloquial dialogue by Dick Clement and Ian La Frenais (“The Commitments”) allow the characters to transcend the generic. When Lucy, gazing at Jude, sings “If I Fell” very slowly, in a sweet, trembling voice, she is one girl worriedly fantasizing about one boy.

Most of the historical events are lightly fictionalized in a movie that maintains only the fuzziest of timelines. Its 33 Beatles songs (two without words) have been re-recorded and sung by the actors. Yet “Across the Universe” feels emotionally true both to the Beatles, whose music today seems to exist outside of time, and to the decade it remembers. Smart, uncluttered musical arrangements help reposition the songs to address the situation at hand. As a result, music that has congealed in collective memory — especially the clever, breezy early Beatles songs — emerges refreshed.

A visceral peak arrives with “Strawberry Fields Forever.” In this gorgeous production number, an artwork by Jude in which rows of bleeding strawberries are pinned to a white surface transmutes into a hallucination of strawberry bombs raining over Southeast Asia. Then the artist, in an anguished frenzy, begins smashing strawberries on the walls and floors and destroys his work.

This happens around the time that Lucy, who works for a militant antiwar organization, angrily dismisses Jude’s art as “doodles and cartoons.” He charges into her office, snarls the song “Revolution” and instigates a brawl. It is one of several moments in which “Across the Universe” grasps a central emotional duality of a culture in which rage and ecstatic idealism clashed and played into each other at the same time.

Another extraordinary scene follows Joe to a United States Army induction center at which an Uncle Sam poster comes to animated life, leans down, points a giant finger and growls, “I Want You (She’s So Heavy).” Inside the center a choreographed sequence finds inductees in their underwear sliding involuntarily along the floor through lines of Army officers in grim Expressionistic masks, marching in robotic formation. The new recruits are next shown, still in their underwear, lugging a giant replica of the Statue of Liberty through the Vietnamese jungle.

The dreamiest reverie, set to “Because,” begins with a tableau of nine friends blissfully lying on their backs in the grass in a mandala pattern. The circle disperses as Jude and Lucy find themselves in a watery blue sky where clouds melt into liquid, and the entwined lovers are themselves floating underwater. Most fanciful of all is a largely animated sequence in which Eddie Izzard is Mr. Kite, the ringmaster of a psychedelic circus with a dancing chorus line of “the blue people.”

Amid the phantasmagoria are several star cameos. As Max recovers from war injuries in a veterans’ hospital, he has a morphine-induced fever dream in which the beds in his ward rear up from the floor to the song “Happiness Is a Warm Gun,” and he is tended by five Salma Hayeks. Bono appears as the acid guru, Dr. Robert, a Ken Kesey-Neal Cassady fusion who sings “I Am the Walrus” at an acid-drenched party and conducts Jude, Lucy and a roiling band of Merry Pranksters on a delirious bus journey through a rainbow-colored countryside.

“Across the Universe,” in the spirit of the counterculture, goes with the flow. Its scenes, songs and witty roughhouse choreography, spun off from the Beatles’ movies “A Hard Day’s Night” and “Help!,” dissolve into a stream of consciousness with only occasional punctuation.

Because of its oh-wow aesthetic, its refusal to adopt a critical distance from the ’60s drug culture, its tacit approval of the characters’ antiwar activism and its token attention to the decade’s racial strife, “Across the Universe” leaves itself wide open to derision, complaints and endless nitpicking. But it couldn’t have succeeded any other way. The movie is completely devoid of the protective cynicism that is now a reflexive response to the term “the ’60s.”

“Across the Universe” believes wholeheartedly in the quaint, communitarian spirit it exalts. You share the joy of its blissed-out hippies in the grass. You feel the deepening friendship between Jude and Max that is sealed in Max’s incandescent performance of “Hey, Jude.” And during the time it lasts, the intoxicating passion of Jude and Lucy, both innocents by today’s standards, convinces, for a moment, that love is all you need.

“Across the Universe” is rated PG-13 (Parents strongly cautioned). It has nudity, sexual situations, drug use, mild violence and some strong language.

ACROSS THE UNIVERSE

Opens today in New York, Los Angeles, San Francisco, Seattle, Boston, Philadelphia, Washington, Miami and Chicago.

Directed by Julie Taymor; written by Dick Clement and Ian La Frenais, based on a story by Ms. Taymor, Mr. Clement and Mr. La Frenais; director of photography, Bruno Delbonnel; edited by Françoise Bonnot; music score by Elliot Goldenthal, songs by the Beatles; production designer, Mark Friedberg; choreography by Daniel Ezralow; produced by Suzanne Todd, Jennifer Todd and Matthew Gross; released by Columbia Pictures. Running time: 131 minutes.

WITH: Evan Rachel Wood (Lucy), Jim Sturgess (Jude), Joe Anderson (Max), Dana Fuchs (Sadie), Martin Luther McCoy (Jo-Jo) and T. V. Carpio (Prudence).



What's On My Other Blogs today: (click blog name to go there) = / 1.3rd Eye Blog / 2. Favorites Blog/ 3. Vita Excolatur (Living Well ...) Blog/ 4. Humor Me Blog/ 5. News and Current Events Blog/ 6. Consider This ... Blog/ 7. Consumer Warnings Blog/ 8. New Orleans Pentimento Blog/ 9. We Constant Gardeners Blog/ 10. Chaillot Family Blog/

Thursday, September 13, 2007

Boomers Social Site



New Social Sites Cater to People of a Certain Age

Published: September 12, 2007

SAN FRANCISCO, Sept. 11 — Older people are sticky.

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Illustration by The New York Times

Darcy Padilla for The New York Times

Robin Wolaner, who founded Parenting magazine in 1987, has started a Web site for older people.

That is the latest view from Silicon Valley. Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users.

The sites have names like Eons, Rezoom, Multiply, Maya’s Mom, Boomj, and Boomertown. They look like Facebook — with wrinkles.

And they are seeking to capitalize on what investors say may be a profitable characteristic of older Internet users: they are less likely than youngsters to flit from one trendy site to the next.

“Teens are tire kickers — they hang around, cost you money and then leave,” said Paul Kedrosky, a venture capitalist and author of the blog “Infectious Greed.” Where Friendster was once the hot spot, Facebook and MySpace now draw the crowds of young people online.

“The older demographic has a bunch of interesting characteristics,” Mr. Kedrosky added, “not the least of which is that they hang around.”

This prospective and relative stickiness is helping drive a wave of new investment into boomer and older-oriented social networking sites that offer like-minded (and like-aged) individuals discussion and dating forums, photo-sharing, news and commentary, and chatter about diet, fitness and health care.

Last week, VantagePoint Ventures, an early investor in MySpace, announced that it had led a $16.5 million round of financing for Multiply, a social networking site aimed at people who are settled.

In August, Shasta Ventures led a $4.8 million financing round for TeeBeeDee, a site coming out of its test stage this month. The name is short for “To Be Determined” (as in: just because you’re not trolling for a mate on MySpace doesn’t mean your life is over.)

Also in August, Johnson & Johnson spent $10 million to $20 million to acquire Maya’s Mom, a social networking site for parents, according to a person briefed on the deal. The site has been in existence about a year.

Social networking has so far focused mainly on businesspeople and young people because they are tech-savvy and are treasured by Madison Avenue.

But there are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace. Indeed, the number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34, according to Nielsen/NetRatings, a market research firm.

TeeBeeDee’s founder is Robin Wolaner, who in 1987 created Parenting magazine. That year, at least seven magazines focused on being a parent were started, and Ms. Wolaner said she was seeing the same sudden recognition of a need for Internet publishers to respond to the demands of older Americans.

She came up with the idea for the site, she said, “when I was sitting around with friends and we said, ‘We’re not going to hang out at the AARP site. What is there for us?’ ” (Plus, she said, she wanted to find a community where she could discuss her interest in getting an eye lift).

“There’s a recognition that this generation now uses the Internet just like younger people,” she said. “The one thing this generation hasn’t done yet is network online.”

The question is whether they’ll want to network in large enough numbers to justify the tens of millions of dollars going into the space. Indeed, the interest from entrepreneurs and venture capitalists has led to a mini-boom in sites that cater to baby boomers, creating what they say is both critical mass and a likely falling out.

Some of the older users of the sites say the experience feels more comfortable to them than when they tried MySpace, Facebook or Friendster.

“I’ve discussed my divorce, my medical issues, and when do I dare go dating again,” said Martha Starks, 52, a retired optician in Tucson, who spends an hour or two each evening on a site called Eons. “I sure wouldn’t discuss that stuff with a 20-year-old.”

She says she talks about lighter things, too, like movies and music, with an audience that gets what she is saying.

“They don’t even know who Aretha is — she’s the queen of soul!” she said.

Meg Dunn, 38, who is raising three children in Fort Collins, Colo., said she had tried MySpace and Facebook but had found that the short attention span of users didn’t suit her either. She now uses Multiply, where she shares family photos with her relatives, and gets into discussions on substantive topics, like health issues and illnesses affecting elderly people.

“I feel like I’m putting down roots, building relationships,” she said. “My feeling on MySpace is that people give you a poke, and then they’re gone and you never see them again.”

Peter Pezaris, president and chief executive of Multiply.com Inc., based in Boca Raton, Fla., said he believed that older customers were stickier than younger ones, but said the evidence so far was anecdotal. He said 96 percent of the company’s active users returned each month, a statistic that he said impressed the venture capitalists who considered investing in the site.

David Carlick, a managing director with VantagePoint, which led the latest investment round in Multiply, said he believed that social networking sites in general had a bright business future as advertisers start to gravitate to them. He also said he believed that targeted sites, like those focused on an age demographic, could be particularly effective.

He said he had some concern that sites focusing on younger users could be vulnerable to the whims and caprice of fashion.

“That was on our minds when Murdoch came in with an offer,” he said of the decision to sell MySpace to the publishing tycoon Rupert Murdoch for around $550 million.

But venture capitalists and entrepreneurs have been slow to embrace the interests of older Internet users, said Susan Ayers Walker, a freelance technology journalist for AARP and founder of SmartSilvers Alliance, which offers consultant services to businesses looking to connect with older consumers.

She said that Silicon Valley investors have seen themselves as eternally youthful, and identified with ever-new gadgets. But they are starting to accept their age — and to invest in it.

“They’ve all got high blood pressure,” she said. “They’re starting to understand their age group — they’re living it.”

Peter Ziebelman, a partner at Palo Alto Venture Partners, joked that the interest in sites aimed at aging Americans represented the end of a state of denial for venture capitalists.

“Perhaps there aren’t many V.C.’s who want to be in the newspaper saying they’re backing the 5o-and-over population,” he said. “They’d rather say they’re attending the next keg party.”

(Mr. Ziebelman is an investor in www.agis.com, which is not a social networking site, but focuses on delivering information and services to people who need help with elder care.)

Ms. Ayers said that the investors are learning that social networks aimed at older users are a big draw for investors, consumer products and services companies. “Not only do we have a lot more money, we pay a lot more attention to advertisers,” she said.

The advertisers on Eons include Humana health care insurance, Fidelity Investments and the pharmacy chain CVS. Lee Goss, president and chief operating officer of Eons Inc., which received backing from the venture capital firms Sequoia Capital and General Catalyst, said that the sites aimed at an older audience may not grow as quickly as MySpace, but could have longevity.

“Our audience, while it is harder to attract, is more durable and sticky over time,” he saidWhat's On My Other Blogs today: (click blog name to go there) = / 1.3rd Eye Blog / 2. Favorites Blog/ 3. Vita Excolatur (Living Well ...) Blog/ 4. Humor Me Blog/ 5. News and Current Events Blog/ 6. Consider This ... Blog/ 7. Consumer Warnings Blog/ 8. New Orleans Pentimento Blog/ 9. We Constant Gardeners Blog/ 10. Chaillot Family Blog/

Tuesday, September 04, 2007

Skin

Basics

A Supple Casing, Prone to Damage

Serge Bloch

Published: September 4, 2007

Grimly determined this past summer to enjoy myself and humor my family, I foolishly ventured outdoors during daylight hours on multiple occasions, including three pointless trips to the beach. Although I always wore sunscreen, sunglasses, a hat and as much clothing as I could get away with and not look like a homeless person, I nevertheless ended up with a few unwanted solar souvenirs. There’s a kind of a praline speckling to my forearms now, reverse sandal stripes on my feet, and a bright white wristwatch outline should I ever need help accessorizing in a cave.

As I survey the sharp tan lines and flaking faces that surround me, I see that I am hardly alone. When it comes to how we treat our birthday suits, it seems, we are like 2-year-olds: more concerned with the wrapping and ribbons than with the present itself. We spend billions of dollars a year on makeup and skin-care products, yet we’re slipshod about the one measure that dermatologists emphasize is essential for the long-term health, strength and bounce of our skin: guarding it against ultraviolet radiation.

That means applying full-spectrum sunscreen every day of the year, and by the gob, not the gossamer, and reapplying it later even if you’re in a bad mood and don’t feel like it. It also means skipping the tanning salons, forever decoupling the words “fit” and “tanned,” and retreating from the fiercest light of midday, back to a shady oasis, where you can contemplate the complexity, multidexterity and deep beauty of the organ called skin.

That skin merits designation as an organ is not an effort to lend scientific seriousness to a body part often considered superficial compared with meaty organ kingpins like the heart, liver and brain. For one thing, as burn victims demonstrate all too tragically, you can no more survive without your skin than you can without your lungs. For another, according to Nina G. Jablonski, a professor of anthropology at Penn State University and author of “Skin: A Natural History,” the definition of an organ is a set of tissues working together toward a common end and outfitted with an independent supply of blood and nerves. “Skin is like that,” she said. “It has its own blood supply, its own nerve supply and its own set of commitments, which are many and wondrous.”

Skin keeps the outside out and offers the first line of defense against the microbial multitudes that might otherwise make of us bed, breakfast and birthing room. Skin keeps the inside in, keeps our fluids from leaking out and allows us to carry our own piece of sea. If you didn’t have your skin, according to Elaine Fuchs, who studies the biology of skin and hair at Rockefeller University, you would dehydrate and die.

With its rich array of sensory receptors, skin is the bridge between private and public, wary self and beckoning other. Through the touch of its mother, a baby learns it is loved.

By many measures, skin is the largest organ of the human body, averaging 20 square feet in surface area — roughly enough to cover the top of a twin mattress — and weighing about nine pounds. It consists of some 20 types of cells divided into two basic domains, the thin part we see and the thick understory we pinch. The top layer, or epidermis, is about the thickness of cellophane, although that thickness varies considerably across the body, from a thin point a mere five cells across on the scalp, to serious thickness of hundreds of cells on the palms of the hands and the balls of the feet. The epidermis is constantly sloughing off from above and being rebuilt from a pool of dividing stem cells at the innermost epidermal layer. Over a period of about four weeks, a newborn skin cell will detach from the starter pool and begin heading upward, gradually shedding such unnecessary cellular baggage as its nucleus, and cross-linking its primary content, the tough, stretchy protein keratin, into ever tighter bundles, and secreting a drizzle of greasy lipids that help lend skin its Saran-wrap seal.

By the time a fully matured epidermal cell reaches the light, Dr. Fuchs said, it’s essentially a dead sack full of highly cross-linked keratin filaments. Much of the dust in your house consists of just such shed keratin sacks.

Also embedded in the epidermis are the melanocytes, cells that make the melanin pigments that color our skin varying shades of brown, ocher and glue. Melanin serves as the skin’s primary defense against excess ultraviolet radiation, and tanning is the result of stepped-up melanin production, the body’s frantic effort to protect the DNA molecules of underlying skin cells from gluttonous doses of sun.

In most animals, including our close kin the chimpanzee, melanocyte production centers on the hair follicles, coloring the fur while leaving the underlying skin pale. But as early humans shed their pelts, Dr. Jablonski said, the better to sweat away heat in their increasingly active hunting and gathering lives, the demand for protective melanic output moved into the skin.

Skin needs ultraviolet radiation to begin the synthesis of vitamin D, but dermatologists say you can probably get the necessary electromagnetic input from a mere 20 minutes of sun exposure a week, as you go about your daily affairs, sunblocked and sans beach.

Beneath the epidermis is the thicker dermis, the part of an animal’s hide that is chemically tanned to give us leather. The dermis is a clotted forest of blood vessels, nerves, sweat glands, hair follicles, piloerector muscles to make the product of those follicles stand on end, immune cells to battle infection, and fibroblasts, the all-important cells that synthesize collagen. More than three-quarters of skin’s dry weight consists of collagen, proteins that look and act like ropes and help anchor the dermis to the restless epidermal roofline above. Interwoven with collagen are pliant twists of the protein elastin, the source of our skin’s power to spring back into shape after stretching.

Our skin bends over backward and puts itself out and saves face and rejuvenates and exfoliates for us, year after year, but time takes its toll. With age it gets thinner, losing collagen and elastin and the fingerlike anchors that help keep our epidermis in place. The connective fibers that remain become stiffer and weaker and more chaotically cross-linked. Chronic sun exposure can hasten the breakdown by 10 years or more, which is why come next summer, I plan to go spelunking.



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